Patiola Article

Openings 22
Take a leisurely walk through the
streets of Paris, Brussels, Bruges,
Munich or Amsterdam and you
will see the same thing over and
over again, the locals and the tourists,
mainly British ones, sitting outside under
awnings enjoying their coffee, their beer,
their croissant, their Danish pastries,
their frankfurters and their pistolets (The
Belgians, strange folk). But what’s this,
“The wind’s blowing a gale and it’s
raining cats and dogs” you exclaim,
“should not this weather, curse of the
British blind-maker cause our
continental comrades to hear those all
too familiar words ‘Rain has stopped
play!’ and send them dashing for cover.”
Well of course not, this is mainland
Europe! Our European counterparts
despite all their flaws have come up with
the perfect solution to windy inclement
weather, the awning!
“Shock horror!” I hear you exclaim
“you can’t use awnings in the wind and
rain they’re sun protection products,
right?” Right! Most of them are and it’s a
wise blind-maker that encourages his
customer to safely close his awning away
in heavy rain or high winds. But look
again down those streets of Paris,
Brussels or Bruges these awnings that
are quite happy in the wind and rain are
no ordinary run of the mill awnings,
they’ve got legs and project up to 6
metres, roof rollers to support the fabric,
fancy integral gutter and drain pipe
systems, plus loads of other bits and
accessories to help keep diners happy,
dry,warm, and blissfully eating and
drinking in all kinds of weather.
“What is it?” you curiously ask,“it’s a
self-supported, extruded aluminium,
spring tensioned, fully waterproof
terrace cover,” comes the reply from a
proud café owner.
This type of product such as the
Winsol Patiola has truly revolutionised
outside dining right across Europe. In the
lucky south they need large areas
covered to protect diners from the heat
of the mid day sun. In the north outside
diners need protecting against wet and
windy weather conditions much the
same as our own.Whatever the reason
though it is the perfect answer to keep
diners on seats in any bistro, restaurant,
café, coffee or tea bar and, dare I say it,
even the Traditional English Pub, in fact
any establishment that has an outside
dining area should have one.
“They won’t catch on in the UK
though” I hear the eternal pessimist say.
Try saying that to the pub owner in the
south west who has more then doubled
his all year round seating area along with
greatly increasing his profit, or the
Manchester based Tea Bar whose
covered roof terrace is now so popular
diners pay an extra £15 a head just to sit
under their two gleaming Patiola’s. In
fact the more than 40 units that have
been installed from Scotland to Lands
End are now bringing in hundreds of
extra people every day into the bars,
clubs and restaurants whose owners
have seen the wisdom in providing
outside diners with the luxury of
retractable wind, rain and sun protection.
So next time you get that call from a
sobbing local bar or restaurant owner
asking for the answer to the British
weather, don’t bury your head in your
hands and exclaim “you can’t use
awnings in the wind and rain” pick up
the phone and call someone like Winsol.
Its changing the way we all have to think
about awnings.
In the summer issue it was argued that poor
weather was no excuse for poor sales of
canopies and awnings. Here,Winsol says it
might just be the reason for even better sales.
You can’t use Awnings
in the Wind & Rain.

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